Your content must be discovered online for you to grow your organic traffic. However, here are some simple tips SaaS startups can employ to snag their first 1000 clients and keep the business growing to the founders’ expectations. 7 MIN READ. … Try to communicate with the people you know and the next chain with the people your fellas know. SaaS has it’s own peculiar challenges. 90%. Creating an ideal customer profile would be a good exercise towards this end. To increase traction, think of adding a viral component to your SaaS product. SaaS can’t be marketed the same way as other products—nor should it be. You can reach out to their audience through affiliate marketing. Instead you must perform a thorough research on their profiles, posts, shares, comments, etc., to completely understand their pain points and challenges. These days social media has become a crucial factor for customers to judge a company’s credibility. How to get your first SAAS customer. I know that what the individual wants is some helpful nugget of advice, some neatly duplicable process, a "one thing" to breathe life into their customer acquisition machine. He has worked with globally competitive CMMI Level 5 European organizations in the BFSI domain. Once you are done with all the necessary preparations, shoot out your survey through any or all of the communication channels. Giving ads on Google, Bing, etc. You must start with building a Minimum Viable Product (MVP) and send it across to your network for trials. To give the best for your customers, customer account intelligence alerts can help, If you wish your customer sucess team to excel, you must learn how to build resili, You can win-back your lost customers and spring back on the revenue bar with these. You just have to hustle, try a bunch of things and see what works. Buyers know Starbucks. Just about every available platform uses this business model. Targeting the right keywords that are the buzzing topics in your niche is the way to go about it. Add a viral factor. How did you get your first X customers? It may be a bit different for you because you can’t boast of 200 million users. Is there anyone in your direct network who would … Prospects do not know your SaaS product yet. Foster positive relationships with the site owners that can be leveraged later for things like affiliate marketing or simply promoting your blogs in their email marketing. This would give you an idea of how effective your product is in meeting their challenges and also how to place your product in a most clear and concise manner. Acquiring these fans is like the prequel of acquiring actual customers. But then you wonder, if there is any list of foolproof strategies that you can implement in your company? The longer you have to wait for that first customer, the more doubt hangs over you. You have to create an effective landing page with a CTA (call to action) option to convert your visitors immediately. Your business represents a long-term customer commitment. This will allow you instant access to the vast audience and in return you pay these affiliate marketers a percentage of the conversion amount. Content marketing is the best, and often cheapest, way for a SaaS startup to get more customers. The same rules do not apply. See how SmartKarrot can transform your customer success outcomes, Originally Published November 25th, 2020, Updated November 25th, 2020, Affiliate Marketing | Customer Experience | customer feedback | First 100 Customers | SaaS | SaaS Business. Your first customers aren’t the hardest but they’re arguably the most important. Folks know Nike. And know that what works for someone else may not work for you. That’s why the right pre-game strategy is essential for landing that first customer. I've been posting on this sub-reddit about how to find Micro-SaaS ideas, build a product, and come up with a pricing model. Alternative products to How to get your first SAAS customer3 alternative and related products to How to get your first SAAS customer. Put in place a comprehensive system and get your first SAAS customer. It is one of the most proven ways to attract more visitors to your website. People were excited to jump on the platform. But, if you’re starting a SaaS business, the business plan plays an outsized role because the money required to fuel growth can be much more than you would guess. This is why it's difficult to reply to the "how did you do it" question. For them, getting their first customers was as simple as sending out a few outreach emails. We’d officially gotten the first 100 customers for this new SaaS product (accounting software). Find all Customer Success Jobs openings here. The very first step – the one crucial thing you cannot do without – is an … They are usually more tolerating towards your service because they understand that you are in your initial phase of providing the solutions. Chances are high that the first set of customers would be from your network itself. Constant efforts in the right direction is the only way to get your first paying customer. 1. In the business world, it's impossible to get away from Software as a Service (SaaS). Your product doesn't sell itself. How to Get the First 100 Customers for Your B2B SaaS Company in 2021 #1 Start with your network. But before you send across the survey, the most important point is to know your customer’s persona. Well, the answer is yes and no. You have to chase them. Another way to bring in your first customers to your website is through paid promotions. As pessimistic as this might sound, it is the hard truth that you need to know to sell successfully. Your email address will not be published. There’s no dearth of that knowledge. Our favourite Facebook group is SaaS Product Launches . Their feedback would be most valuable through which you can iterate various versions of your product. Having a great SaaS product is just the first … Other resources on Bannerbear with the tags saas and entrepreneurship. It’s a complete blank canvas on which you have to start from the scratch. Here's how. If you have started using content marketing, then the most important step that follows is Search Engine Optimization (SEO). No, because not all of them would be suitable in your context. As important as it is getting your first customer, customer retention should be of equal prominence. Then work on those customer feedback before you finally launch your product. In short, we SaaS and we want more people building SaaS businesses that help people solve real problems. You can run your own blog on the topics that are most relevant in your niche. And know that what works for someone else may not work for you. and start acquiring fans. So I think the ideal customer is: SaaS, ISV, Web Products. To understand how SmartKarrot can helps SaaS companies keep and grow loyal customers. You have to be equally invested towards helping your clients achieve their goals through your solutions. These personas would help you prepare a list of actual customers through their social media profiles. This is why it's difficult to reply to the "how did you do it" question. You don’t have any data to start from. There are many learnings you can glean from the customer experience of your first 100 customers. If you want to know how I got my first 25 customers, here's a list of all the things I did: …and that's just the stuff I can remember right now. When you deconstruct a successful Micro-SaaS business you often find … If you can keep the complexity of your software low and your prices affordable, your sales will happen fast. You just have to hustle, try a bunch of things and see what works. You must create your social media pages on all the platforms like LinkedIn, Facebook, Insta, Twitter, Quora, etc. Yes, because there are myriads of solutions you would get to fetch new customers. For details please visit our, best time to implement the customer success function. stay the course and grind through the journey, I re-invented the product multiple times to find the right positioning, I launched big new features on ProductHunt 3 times - until people grew sick of me, I posted in online startup communities giving advice in a non-promotional way, I wrote about bootstrapping on my blog and built 8 other products before this one, I tweeted about my startup constantly and sometimes those tweets went viral, I shared all my revenue data hoping that it will inspire others, I started a newsletter from scratch which now has 1500 subscribers, I implemented a referral credit system that had zero effect, I started an affiliate programme that has had some small effect, I built a shopify version of my product which was a failure, and shut it down, I have written dozens of "how to" articles describing the features of my product, I reached out personally to all my early users to gather feedback, I set up a Twitter account for my product and regularly post (500+ followers), I sometimes share startup milestones to Facebook and Instagram, I have slowly increased the amount of content on my marketing site, I have responded quickly to users who needed a feature by building that feature, I have relentlessly improved the product itself. For … Don’t wait for your customers to start churning out as you look towards acquiring new ones. Using tools like SurveyMonkey, you can gather their important data like their company’s name and email address with just a simple survey. Here are 4 of the criteria that I'm looking at. That’s the rate of failure for the startups during their initial years. They partner with many marketers and give them a commission of $58 for each conversion. Let’s go through how content can help you get your first 1,000 paying SaaS customers and then browse some other great SaaS growth tactics. Writing a business plan is an important step for any entrepreneur. One thing is certain though: SaaS is hard! The challenge of acquiring its first 100 customers is something that every startup has to face. Selling them directly on social media would not be wise. The best way to know if your product is worth buying for a customer is through your existing network. Describe for me your perfect customer — a person who currently experiences every pain point you solve, who is in a position to spend money to solve it, etc.. His response was unintentionally evasive: My background is in SaaS so I designed it with that customer persona in mind. If you are building a product for a niche then chances are that you know many people in that niche. If you’re an unknown brand, how do you get your first 10 SaaS customers? There is an abundance of guides on how to build, grow, and sell a software startup. I interviewed over 20 founders and documented their stories, strategies, advice, and how they got their first customers. The first 100 customers you are able to acquire would be the early adopters of your business. They’re a visual web scraping tool. But this is not the only way to generate traffic. Don’t let anyone try to sell you on the idea that the SaaS business model somehow represents “passive income” (whatever that means). You won't find any advice that will translate 1-to-1 to your own startup and you won't find anything that you can just "implement" and watch those customer numbers rise forever. Having a good team, the right tools, and solid customer resources will make sure that your support team is set up from the beginning to provide the best possible customer service. There are many tech magazines or companies that promote tech-related products and services. I think this is what normal life looks like when you're under 100 customers, still navigating product-market fit, still able to try lots of things to see what works. Hello I'm Jon, the founder of Bannerbear — every 2 weeks I send a newsletter with updates from the Product, Marketing and Business sides of my startup, subscribe below to receive it! Don’t Wait, Start Selling Today. Here are a few suggestions that will help you land your first set of customers… Nor do you know the attributes of your right customers who would stay with you for the long-term. It's the guide that I wish existed when I was struggling to find customers. I don't know any early stage bootstrapper that isn't also doing all of these things and more. Apart from establishing your social media identity, you can also use these accounts for doing market research. But apart from generating blogs in-house, you can also reach out to other websites for guest posts. – Figure Out Your ICP. Once you acquire them, it is time you must start looking beyond for more customers. You are going to have to find paying customers. Here is how you can head start your innovation with the right customers to a very respectful journey of more and more disruptive tech. If you hit the right spot, they won’t hesitate to answer yes along with sharing their details. In this piece, we walk through the basics of valuing a SaaS business, with a specific focus on areas where owner intervention can positively impact the value of the business. Content marketing is the strategy that has helped great businesses like HubSpot, KISSmetrics, etc. These days social media has become a … is one of my most disliked startup tropes. The best way to know if your product is worth buying for a customer is through your existing... #2 Establish your social media presence. Get customer success insights and actionable advice trusted by leading customer SaaS doesn’t sell itself. success professionals delivered to your inbox, How to Get Customer Referrals: Best Practices for B2B SaaS Companies, Customer Success for Non-SaaS Businesses: 5 Best Practices for 2021, We use cookies to ensure that we give you the best experience on our website. You don’t have any customer segments where your product has been a hit. Hence, the best time to implement the customer success function in your organization is when you acquire the 10th customer. Did you know that you can sell without having a finished product? DOWNLOAD the Customer Health Score eBook here. Identify a Problem That Can Be Fixed With SaaS. And what works today may not work tomorrow. Now this might not sound that crazy to most entrepreneurs, because 100 customers … An easily consumable and actionable guide to getting your first saas customer. Customer-first growth for your business, therefore, involves valuing the needs and requirements of a customer by actively helping them - even at the expense of your own short-term goals. Bannerbear has around 40 paying customers now and I have noticed that whenever I post anything on Twitter or startup communities about achieving a milestone, many of the responses are early stage entrepreneurs asking how I did it. Again, you’re selling a service. For promoting your SaaS tool, you can take the help of your closest network. Well, here's 1001 ideas for you. Once a user clicks on a ‘Get started free’ button, he sees the 20-seconds video explaining the benefits of SaaS offer and teaching how to use a service. One of the most frustrating experiences as an early stage solo technical founder is knowing you have the ability to build software, but not having an idea of what software to build. If you're an early stage SaaS I just don't think there exists a bite-sized, neatly duplicable process to follow to reach your first 25 customers. Your survey could be as simple as asking them if they need a product for dealing with a challenge they are currently facing. Your journey to SaaS profitability is likely going to take longer and be much harder than you think - being passionate about the space you're in is one of the strongest competitive advantages you can have to stay the course and grind through the journey. One of the best examples of affiliate marketing is Shopify affiliate program. Acquiring the first cohort of customers is often more challenging than the later ones. He has also worked with SaaS-based organizations in developing the marketing content that has helped them win multi-million dollar deals. When it comes to creating a SaaS support model that works for your company, you need to start with a few foundational components. If you're an early stage SaaS I just don't think there exists a bite-sized, neatly duplicable process to follow to reach your first 25 customers. You have to keep growing in both these directions to maximize your business growth. They also give online support to their partners to educate them about the products that help them convert the traffic. But I can't offer them that because that's not how things have been for me. If nobody will pay you then you don’t have a business - you have a great machine for burning through funding. 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