A competitor analysis focuses on each company against which firm directly competes. Accessed Apr. "SAP Corporate Fact Sheet." PEST Analysis of Microsoft: What can prove disastrous for the technology company? Compare Microsoft Office Lens alternatives for your business or organization using the curated list below. It lists its opportunities that the brand can use to increase its market share and brand value. Let's do a basic SWOT analysis of Microsoft. 30 in the Fortune 50 rankings. Evaluate your company against your competition with using the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis method. The popular Microsoft products include Microsoft Office and OS that is meant to increase its productivity and efficiency. Understand your competition with this accessible analysis template. The SWOT analysis of Microsoft indicates the strengths of the brand in which the brand is good and the way it stands away from its competitors, its weakness that halts the brand to perform well and should focus on to improve. The brand also produces and sells various devices like the following: Also, Microsoft is famous in the online advertising world. Refresh. It delivers a detailed strategic analysis of the company's business, examining its … SWOT analysis of Microsoft analyses the brand/company with its strengths, weaknesses, opportunities & threats. Apart from these, IBM’s products compete with Microsoft Azure and other products made for software developers as well as Microsoft Office. Enter details on five competitors and rate the applicability of each factor to your business. From Microsoft’s own perspective, the most consistent competitor of the business has always been IBM, which was mentioned more than 270 times in the competition section during the past 30 years. These companies have similar products and product line comparable to Microsoft, which makes the … 1. Microsoft faces competitive pressures in all areas of its operations. Comparing the results to its competitors, Microsoft reported Total Revenue increase in the 3 quarter 2020 by 12.4 % year on year. Apart from its various Azure services, the brand has also focused on AI products. These companies’ established positions can be a threat to Microsoft’s market position. Accessed Apr. The list includes well-known brands such as Apple (AAPL), Google (GOOG), SAP, IBM (IBM) and Oracle (ORCL), among others. Compare Microsoft OneDrive alternatives for your business or organization using the curated list below. Ad Blocker Detected. During the year 2018, Microsoft was ranked No. Shares of Microsoft (NASDAQ:MSFT) have slipped 3% since the beginning of the year, compared to a … SWOT Analysis of Apple in 2020 | Apple SWOT, SWOT Analysis of Starbucks in 2020 | Starbucks SWOT, McDonalds SWOT 2020 | SWOT Analysis Of McDonalds, SWOT Analysis of Coca-Cola in 2020 | Coca Cola SWOT, SWOT Analysis of Nike in 2020 | Nike SWOT, SWOT Analysis of Netflix in 2020 | Netflix SWOT, SWOT Analysis Of Samsung in 2020 | Samsung SWOT, Top Best Buy Competitors | Best Buy Alternatives, Training and certification for developers and computer system integrators, Intelligent devices and connected accessories that integrate with cloud services. The pressure comes from a diverse mix of technology companies, both large and small. Hubspot. The headquarters is situated in Redmond, Washington. microsoft.com Competitive Analysis, Marketing Mix and Traffic . The list includes well-known brands such as … It sees a huge threat from its competitors and from the ever-rising technology market. Silicon Valley is an area in Northern California that is home to a large number of innovative technology companies. On May 30, 2020May 31, 2020 By Competitors Content Team. Microsoft’s Strengths (Internal Strategic Factors) This area of the SWOT Analysis model identifies business strengths or internal strategic factors that contribute to business growth and resilience. The top 10 competitors average 73,088. Apart from owning as the maker of the Windows OS, Microsoft is also a popular and leading cloud player. Microsoft has 144,000 employees and is ranked 2nd among it's top 10 competitors. Microsoft Corporation Case Analysis 03/27/04 Microsoft is the leading and the largest Software Company in the world. A VRIO analysis of Microsoft Corporation determines that the business has core competencies for continuing growth, although transforming non-core competencies into core competencies can further secure the company’s development in the computing technology, online/cloud-based services, and artificial intelligence … Found by William Gates and Paul Allen in 1975 Microsoft has grown and become a multibillion company in only ten years. IBM is another major competitor of Microsoft. The top 10 competitors in Microsoft's competitive set are Apple, Cisco, Google, Facebook, IBM, Oracle, Salesforce, SAP, Okta, Proofpoint. Harvard Business Review. That threat also applies to its cloud services, where competition between Microsoft, IBM, Amazon, Google, and other companies is lowering price expectations. Competitive analysis using SWOT. About Microsoft Corporation : Microsoft Corporation, also known as MS, is an American multinational technology company. Some competitors of Microsoft include Apple Inc. and Google, Nintendo, and Sony, all have competing operating systems with a great deal of marketing to accompany them. Competitive analyses, which should be conducted periodically, can help you strategize and plan for company growth by discovering opportunities and threats. Microsoft Corporation Report contains a full analysis of Microsoft Porter’s Five Forces Analysis. The company makes a variety of computer accessories as well, which brings it in direct competition with several firms that specialize in this area, such as Logitech., Microsoft is also a major force in online search with its Bing search engine. As such, it is treated as a separate business with revenues accounted for on a standalone basis and balance sheet. Microsoft Corporation’s (MSFT) primary competitors include some of the most prominent technology companies in the industry. Microsoft can also extend its efforts to consider issues beyond the internal and external strategic factors in this SWOT analysis. Its products includes tablets designed to compete with similar devices made by other companies, such as Apple. Microsoft. Oracle. The company has its opportunities to venturing into more innovation and AI technologies, entering into feasible and effective acquisitions and partnerships, and selling products at affordable prices. Threats in the SWOT analysis of Microsoft Competition: The software market is highly competitive, which may impact the company’s performance. The SWOT analysis of Microsoft differentiates all the main strengths, weaknesses, opportunities, and threats that support the company to grow more. Microsoft Corporation Report contains a full analysis of Microsoft business strategy. A Five Forces analysis (Porter’s model) of Microsoft Corporation shows that competition is the external factor with the highest intensity in the computer technology industry environment. Please consider supporting us by disabling your ad blocker. Microsoft’s portfolio of products and services is varied and huge which comprises of operating systems for computing devices, servers, phones, and other intelligent devices. Alexa's competitive analysis tools help you identify competitor strengths and … A Microsoft Surface Cafe in Toronto Eaton Centre in 2014. The technology giant offers a wide range of cloud-based computing services that include Bing, Microsoft Azure, Microsoft Dynamics CRM Online, Microsoft Office 365, OneDrive, Skype, Xbox Live, and Yammer. Microsoft Case Analysis. Mixed reality is an area full of potential since it can dramatically change the world of gaming, firstline and knowledge work through providing immersive experiences. The company produces, licenses, manufactures, sells, and supports computer software, personal computers, consumer electronics, and related services. Accessed Apr. This accessible worksheet template has room to compare your company against three competitors. "Linux vs. Windows: Abstract." 20, 2020. Accessed Apr. SourceForge ranks the best alternatives to Microsoft OneDrive in 2020. The preceding analysis has made it clear that Microsoft cannot afford to misread emerging trends and changing customer preferences anymore. Its popular software products are the Microsoft Windows range of operating system, the Microsoft Office Suite, the Internet Explorer and Edge web browsers. A competitor analysis templates is a research or study done by a company to assess their competitors so they can plan and create processes that can give them a competitive advantage. StatCounter. Microsoft Corporation - Strategy and SWOT Report offers a comprehensive analysis of the corporate growth activities of the organization in order to sustain its competitive advantage. Enterprise Services that includes Microsoft Consulting Services, Premier Support Service. SourceForge ranks the best alternatives to Microsoft Office Lens in 2020. Facebook first appeared in 2014 as a competitor to Microsoft’s search and display advertising business. "2019 Annual Report." The company faces stiff competition in all its segments. This has led to a rising pressure for all big giants in the industry. 20, 2020. Microsoft’s Strengths (Internal Strategic Factors) This area of the SWOT Analysis model identifies business strengths or internal strategic factors that contribute to business growth and resilience. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. SALESFORCE: Competitor analysis. Microsoft Excel is the industry leading spreadsheet program, a powerful data visualization and analysis tool. As a result, Microsoft… It all started with a great vision – “a computer on every desk and every home” - that seemed almost impossible at the time. Kiesha Frue Oct 1, 2018. Accessed Apr. It can be argued that high industry growth rate attracts more competitors in the market and as such, the level of competition in the global marketplace is expected to further intensify in the future. The company has its weaknesses from the decline in the PC market, slower frequency in its innovation, having low market share from advertising, and being vulnerable to cybercrime. You can learn more about the standards we follow in producing accurate, unbiased content in our. Microsoft Corporation’s (MSFT) primary competitors include some of the most prominent technology companies in the industry. AAPL, GOOG, GOOGL, FB, TSM, and NVDA Should you be buying MSFT stock or one of its competitors? Microsoft has what Warren Buffett calls a strong moat: competitive advantages that protect it from rivals and enable its large profits. • List of MSFT Competitors Threats in the SWOT Analysis of Microsoft Competition – The IT industry sees strong competition from all angles. Changing preferences of consumers – People are highly attracted to the market of smartphones, notepads, and laptops. During the year 2016, Microsoft was the largest software producer in the world regarding its revenue. Read out this article, to get an understanding of where Microsoft stands. 1. Smartsheet and Microsoft Word stand out as its top competitors based on similarity, popularity and user reviews. "The Top 7 Search Engines, Ranked by Popularity." When comparing Microsoft Excel to its top 100 alternatives, Qualityze Audit System has the highest rating, with TACTIC as the runner-up, and Microsoft Excel ranking 13th place. Google Docs has the most reviews with a total of 23,670, while Microsoft Excel has 14,785. Our website is made possible by displaying online advertisements to our visitors. The two companies seem to have always moved in sync, both as partners and competitors. Microsoft SWOT analysis Strengths in Microsoft SWOT Analysis. In 2018, Microsoft mentioned Slack as a competitor to Office. Though Windows dominates the OS field, the company competes with a number of smaller firms, such as Red Hat, that distribute open-sources operating systems such as Linux., Microsoft is also an important player in the hardware field. The revenue from the cloud has reached about 27.4 billion dollars for Microsoft. It portrays an essential appendage to conduct an industry analysis. Competitor analysis begins with identifying present as well as potential competitors. Some competitors of Microsoft include Apple Inc. and Google, Nintendo, and Sony, all have competing operating systems with a great deal of marketing to accompany them. Finally, Microsoft has to be both weary and wary of potential lawsuits especially in Europe where the regulators are not taking kindly to its monopolistic business practices. Using auction insights for better PPC competitor analysis Here's how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month. Competitor analysis Importance of competitor analysis and intelligence For a business to be successful it is critical to continue gathering competitor information and keep an eye out for their strategy and ways of approaching the market. Microsoft SWOT analysis Strengths in Microsoft SWOT Analysis. Microsoft is a popular American multinational technology company that was set up during the year 1975 and is headquartered in Washington, United States. The growth in the company is due to the increased revenue from its cloud products and its growing range of products and services. The SWOT analysis of Microsoft mentioned in this article has highlighted the main strengths of the brand that comes up from its global presence, having a huge portfolio, having a huge domain in the cloud, showing its innovation in various products, and its brand image. The article also covers top Microsoft competitors and includes Microsoft target market, segmentation, positioning & Unique Selling Proposition (USP). As a consequence, Google and Amazon, the two other cloud services giants, really are the competition for Microsoft writ large. Microsoft's intellectual property—specifically, its … Microsoft has modest shares in these markets. Microsoft is an undisputed leader in global marketplace in cloud segment. Let us discuss on the SWOT analysis of Microsoft. Together they have raised over 47.8B between their estimated 1.1M employees. 20, 2020. Enter details on five competitors and rate the applicability of each factor to your business. Because Microsoft is a diversified corporation that offers many types of products and services, the company faces stiff competition in several key areas of the technology sector., Microsoft got its start by focusing on software, and although the company has branched out into other areas, it still has a strong emphasis in this field. 20, 2020. Some of the most successful software corporations in the world, such as Oracle and the German firm SAP, compete directly with Microsoft for the lucrative business services market., The Windows operating system is perhaps the best-known Microsoft product. However, a variety of issues affect Microsoft, as shown in the details of the Five Forces analysis. Investopedia requires writers to use primary sources to support their work. Industrial organization is a field of economics dealing with the strategic behavior of firms, regulatory policy, antitrust policy and market competition. Aggressive competition – Microsoft is in intense competition with Google and Apple. A market challenger is a firm that has a market share below that of the market leader, but enough of a presence that it can exert upward pressure in its effort to gain more control. BATX stocks refer to the stocks of four of the Chinese technology giants: Baidu, Alibaba, Tencent, and Xiaomi, Operating System Market Share United States of America, The Top 7 Search Engines, Ranked by Popularity. SAP. Microsoft is an undisputed leader in global marketplace in cloud segment. To make sure that Microsoft meets the long-term competitive advantage it must address the various concerns highlighted in the SWOT analysis of Microsoft. Microsoft can also extend its efforts to consider issues beyond the internal and external strategic factors in this SWOT analysis. Server products and cloud services that include Windows Server, Microsoft SQL Server, System Center, Visual Studio, and Azure. 20, 2020. Accessed Apr. The technology giant offers a wide range of cloud-based computing services that include Bing, Microsoft Azure, Microsoft Dynamics CRM Online, Microsoft Office 365, OneDrive, Skype, Xbox Live, and Yammer. Microsoft sees a huge competition from Apple, Google, Oracle, IBM, etc. The brand competes with Microsoft in various areas including server products and enterprise wide computing solutions. Its leading hardware products are the Microsoft Surface and Xbox video game consoles. "Products." The company was founded by Bill Gates and Paul Allen. Companies in the sector of "computer and technology" are considered alternatives and competitors to Microsoft, including Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Facebook (FB), Taiwan Semiconductor Manufacturing (TSM), and NVIDIA (NVDA). It also throws light on the threat that has the potential to harm the brand. Take your analytics to the next level with Excel. Compare features, ratings, user reviews, pricing, and more from Microsoft OneDrive competitors and alternatives in order to make an informed decision for your business. The main rival company here is Google, along with various other firms with smaller engines.. FAAMG is an abbreviation coined by Goldman Sachs for five of the top-performing tech stocks in the market, Facebook, Amazon, Apple, Microsoft, and Google. The offers that appear in this table are from partnerships from which Investopedia receives compensation. Competitor Analysis. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Microsoft. Their products and services compete against Microsoft’s products and services. This is a huge revenue for the company thereby seeing it as big strength for it. A profit center is a branch or division of a company that directly adds to the corporation's bottom line profitability. There is a lot of competition in recent years and aside from Apple and Google, there are many cloud players that include IBM, Amazon, and Oracle. "Operating System Market Share United States of America." To maintain its market position as a major competitor, Microsoft must consider the issues outlined in this Five Forces analysis of the technology business. A Five Forces analysis (Porter’s model) of Microsoft Corporation shows that competition is the external factor with the highest intensity in the computer technology industry environment. Microsoft's take on collaboration, group messaging and video continues to evolve. Contents. Competitive analysis (CA) — sometimes called competitor analysis — is a vital process to help businesses stay on the cutting edge and anticipate market changes that they can use to their advantage. Competitor analysis includes the identification of the strengths and weaknesses of business competitors and the strategies that the company may use to assure that it can manage to surpass the items that … Microsoft is working to stay ahead of its competitors in several areas including AI and Mixed reality. The Competitive Analysis Site application template for Microsoft Windows SharePoint Services 3.0 helps teams organize information about competitors and their products. The sales growth was above Microsoft's competitors average revenue growth of 9.33 %, recorded in the same quarter. Competitor analysis. It is investing heavy sums in Research and development in these areas. During the year 2017, Microsoft’s revenue grown to 90 billion dollars as against 85.3 billion dollars during the year 2016. Understand your competition with this accessible analysis template. Benchmark and track your performance relative to your competitors. Understanding the actions of competitors clearly contributes to the firm’s ability to compete successfully with in the industry. Its key competitors in Windows Live software … Microsoft’s early success was built upon the MS-DOS operating system, and selling it directly to computer-makers like IBM, but IBM eventually develope… Conclusion. 20, 2020. And is headquartered in Washington, United States microsoft competitors analysis America. evaluate your company against your with! 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